You can create the coolest, best looking, most exciting online store or website ever created, and fail miserably.
Because you probably did not choose a profitable niche!
Niche selection is so important that it can literally make or break your success.
A good niche should:
Have a moderate to large audience
Have some moderate competition highlighting the fact that money
is already being made.
Have buyers who are passionate about the niche or need help
with their own personal problems
Have products that are priced high enough to be profitable and
can be promoted as an affiliate
You want to make sure there are enough people who are interested in the niche to support a good number of sales, but you don’t want the niche to be so saturated that it’s difficult to make a profit.
You want a market in which the buyers are passionate, or have a real need for the product. It’s going to be difficult to make good money selling ordinary products unless you have a very unique selling point, such as a drastically lower price, or some sort of value added selling point. You want to sell products people will be excited to buy, and that they will keep coming back for.
You want to make sure you have products that can be priced high enough to make you a good product without pricing you out of the market. You probably won’t make a lot of money selling products priced very low because you won’t be able to build a large enough market quickly enough. Of course, there are people who have made fortunes with very inexpensive products, but it takes a bigger turnover volume than a beginner could likely manage.