Networking is such an exceptional tool for establishing relationships, advancing in your career and academics and developing your business. One of the many ways to be successful in networking is to have strong, effective communication skills. Equally verbal and non verbal, savvy networkers can relay their personal brand, share their passions and demonstrate good business ethics. A unique component of this type of communication is storytelling. Being able to engage and connect with your counterpart can serve many useful benefits.
Listed below are ways that individuals and organizations can market and bring awareness to their initiatives.
Set the Scene
When sharing a story or interaction with someone, set up the background of the story. Talk about information that is relevant for them to understand and grasp the narrative. Spark their interest and curiosity to further the engagement. Highlight key factors which relate to your career, profession, business, academics etc. Be clear and concise while being creative.
Make the Connection
Do not tell a story just to tell a story. Have a purpose, meaning or lesson which reflects the narrative. Be sure to have an outline in mind and a method toward explaining details and other important aspects which can be memorable. Make links, comparisons and other correlations so that your story adds value and relevance. Make sure to tie it into your passions, endeavors, future goals etc.