This was not an attempt to get the employee fired we need more people working these days. I stated in fact I would rather you keep him on, with my strategy I have a system that will train every single one of your employees on the importance of your reputation but that’s another message this message is about the report only, and I have no plans to put this businesses name on public display.
This is just something I think start-up business owners as well as seasoned businesses should keep an eye on when sections of their business deals directly with the public.
Also for businesses just in the planning stages the problem outlined below could happen in your business one day as well, especially if you are a start up business and plan to grow. The events described below are all true and could be present in whatever business you are in this statement applies to you.
There has been a major shift in marketing, you and every other consumer wants to do business with a reputable business, when you network, you want to do so with a reputable business, right.
People will search the internet and check out your reputation before ever visiting your website or your business and they are doing business with the most reputable business. If your reputation says you cannot be trusted the consumer will just find someone they can trust.
There are many ways to find out if you have a reputation problem, here is just one way. If you type into a Google search any business name and their city, what you will see are the directories and other places their reputation shows up. The person searching may have only your name and phone number and they want to know more about you or they may be simply searching just be looking for directions to your business.
Did you know that all they need to do is type in the business name and the phone number and your reputation is on display for the world to see?
Why is this important? There was a study done not long ago and what was discovered was that consumer opinions posted online are trusted more than businesses realize, and the consumers posting are your customers.
As posted on the ‘Nielsen: Global Consumers’ Trust in ‘Earned’ Advertising Grows in Importance says “Ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising.”