There are many companies that enter the technology market with no technical advantage whatsoever. How carmit can a company that has no technical advantages, succeed in entering a market that is already overwhelmed with competitors?
A new tech company usually encounters many challenging issues. One of them is developing new technical advantages in order to grab a bigger share of the market and to be able to sell its products to a wider customer base.
In a company that has no technical advantage over its competitors, and still you need to set a market share and quota target which will guide you the rest of the way. It will allow you to plan and perform in accordance with the target. If you’re employed with a reputed and well known company with an established brand name, you don’t really have to work that hard, even if the company lacks technical advantage since the company’s brand name helps with selling its products. However when you’re responsible to sell a product for a small company, you certainly have to go a long way to pocket sales targets.